Vonj Tingson, President and COO of PAGEONE Group, says entries that describe their work with words like innovative or transformative no longer stand out. As a judge in the International Business Awards’ PR and Corporate Communications category, he looks for the proof behind those claims.

He pays particular attention to whether an entry can connect the problem, the approach and the result in a way that makes sense for the business and its market.

On what makes an entry credible:

“A strong entry draws a clear, credible line from the challenge to the approach to the result,” he said.

Read the full announcement: https://publicomagazine.com/vonj-shares-stevie-entry/