With 213 million subscribers, Netflix is the most popular streaming service and now the company is making it simpler to see what movie watchers are looking at.
Netflix has announced the introduction of “Top 10 on Netflix,” a new stand-alone website that will feature weekly global numbers for the platform’s most popular and binge-able content. The streaming service already offers a top ten list, but the new site adds a lot more information.
“Top 10 on Netflix” will rank shows and films based on how many hours they were watched from Monday to Sunday the previous week. That’s a huge change from how Netflix has previously released viewership data, which was based on tallying up how many users watched at least two minutes of a film or series on an irregular basis.
Last month, the business declared that it will no longer use the two-minute statistic in its earnings report. The new service will track both original Netflix programming and licensed property such as “Seinfeld,” including hits like “Squid Game” and “Bridgerton.”
The latest Top Ten list for English films (November 8- November 14, 2021) are:
Red Notice: In the world of international crime, an Interpol agent attempts to hunt down and capture the world’s most wanted art thief.
Love Hard: After meeting her perfect match on a dating app, an L.A. writer learns she’s been catfished when she flies 3,000 miles to surprise him for Christmas.
The Harder They Fall: When an outlaw discovers his enemy is being released from prison, he reunites his gang to seek revenge.
Army Of Thieves: In this prequel to “Army of the Dead,” a mysterious woman recruits bank teller Dieter to assist in a heist of impossible-to-crack safes across Europe.
Father Christmas Is Back: Centering around four sisters who have reunited for the Christmas holiday in a Yorkshire mansion. Misunderstandings uncover the long-buried secret that tore their family apart, so many years ago.
211: Police officers Mike Chandler and Steve MacAvoy find themselves woefully underprepared during a dangerous bank heist carried out by a crew of former mercenaries.
Army of The Dead: After a zombie outbreak in Las Vegas, a group of mercenaries take the ultimate gamble and venture into the quarantine zone in hopes of pulling off an impossible heist.
Passing: Irene Redfield (Tessa Thompson), a refined, upper-class 1920s woman, finds breezy refuge from a hot summer day in the grand tearoom of New York City’s Drayton Hotel. Across the room, she spots a blond woman staring her down.
Transformers The Last Knight: Quintessa brainwashes Optimus Prime and heads to Earth to search for an ancient staff. Cade, Bumblebee and the Autobots race against time to find it, while also escaping an anti-Transformers force.
Jumanji The Next Level: When four students play with a magical video game, they are drawn to the jungle world of Jumanji, where they are trapped as their avatars. To return to the real world, they must finish the game.
The move is notable because until recently Netflix mostly kept its viewership numbers under wraps. And even though the data on “Top 10 on Netflix” aren’t vetted by an outside source, sharing the additional info is a move in the right direction for the company.
Netflix’s (NFLX) movements, as the king of streaming, can have a huge impact on the market as a whole. Because streaming data is still held close to the vest in general, it’s feasible that Netflix’s increased transparency will push other services to release more watching data as well. It’s also simpler to understand what a winning Netflix content strategy looks like now that there’s a public scorecard for the company’s offers. Allowing customers to know what’s popular may also benefit the company by increasing service involvement.
Netflix’s vice president of content strategy, Pablo Perez De Rosso, wrote in a blog post on Tuesday that the announcement is “a major step forward for Netflix, the creators we work with, and our members,” but he admitted that determining how to “measure success in streaming is difficult.”
Perez De Rosso noted that the firm feels that “engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is vital for subscription service retention.” “People want to know what success looks like in the streaming environment, and these lists provide the clearest answer in our industry to that issue,” the VP added.
The “Top 10 on Netflix” may also silence some of Netflix’s detractors, who have complained for years about the company’s presentation of viewership figures.
Source: https://www.netflix.com/, https://top10.netflix.com/tv-non-english/2021-11-14.html