Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications, judges International Business Awards entries on three things: a clear idea, sound strategic reasoning and meaningful results. He is most impressed when an entry shows a real insight into the problem, and he prefers a focused idea done well to an elaborate campaign built to look innovative.

He also warns entrants against listing activities without saying why they mattered, and against mistaking volume for impact.

On what grabs him:

He looks for the moment when a submission makes him think, “That’s smart. I hadn’t looked at the problem that way.”

Read the full announcement: https://publicomagazine.com/jury-room-international-stevies/