Tuesday, December 12, 2023

GMA Named Media Network Of The Year By The Philippine Association Of National Advertisers


GMA Named Media Network Of The Year By The Philippine Association Of National Advertisers

How do you feel about this story?


Broadcast giant GMA Network, Inc. was honored as Media Network of the Year at the prestigious PANAta Awards of the Philippine Association of National Advertisers (PANA) last September 22, 2023.

As the top Philippine media conglomerate, GMA is also known for its strategic marketing and advocacy campaigns. From edutainment series to seamless integration of brands in programs, the Kapuso Network has been the advertisers’ preferred one-stop shop for customized multiplatform projects.

“We are humbled to receive the inaugural Media Network of the Year award from the Philippine Association of National Advertisers. Part of our vision is to be the advertisers’ preferred partner, so this recognition means so much to us. This is a testament to our innovative and collaborative programs, forged alongside incredible brands and industry partners. Thank you PANA for honoring GMA’s work with this prestigious award. We look forward to building more high-impact partnerships that enrich the lives of Filipinos,” said GMA Network’s Chief Marketing Officer Lizelle Maralag.

Organized by PANA—the longest-running association of local and multinational advertisers and brand builders in the Philippines—the PANAta Awards has recognized campaigns that demonstrate brand effectiveness, creativity, strategic thinking, and impact. The Media Network of the Year Award is given to the media organization which has showcased inspiring and innovative execution of media ideas that resulted in an enhanced and amplified relationship among the agency, the brand builder, and audiences.

A distinguished jury of brand luminaries, media experts, academe, and esteemed advertising agencies determined the winner based on a set of criteria. Among the campaigns GMA was cited for was the Kapuso at Kasambuhay ng Kalikasan advocacy campaign with Nestlé Philippines.

“We share this recognition with the whole Kapuso Network and with Nestlé Philippines—our partner for Kapuso at Kasambuhay ng Kalikasan—an advocacy to protect our environment. Our advertisers and brand partners are very important to us, and we thank you for the trust. We will continue to work with you in delivering superior entertainment and responsible news,” said GMA Network’s Vice President and Head for Corporate Affairs and Communications Angela Javier Cruz.

GMA Network’s long-standing commitment to promoting environmental awareness and ecological regeneration is reflected in its programs and in the way the Network operates. It has institutionalized green advocacy through the Kapuso ng Kalikasan, the Network’s flagship program that collaborates with institutions to save the planet’s critical resources. GMA is also recognized as one of the notable organizations that promote sustainability in the country, being the first media and broadcasting company in the Philippines to sign with the United Nations (UN) Global Compact.

Alternergy, Quezelco 1 Partner To Dispatch Power From Alabat Wind Farm

Renewable energy firm Alternergy joins forces with Quezelco 1 to deliver clean power to the Luzon grid, marking a major milestone in sustainable energy efforts.

The Nomads Releases Edgy Christmas Single “Merry Christmas Wherever You Are”

The Nomads rock the holiday season with their edgy twist on Christmas tunes in “Merry Christmas Wherever You Are.”

PH Bet Gains Share Of Lead In Malaysia Chess Tourney

Filipino and Mongolian Chess Masters dominate Eastern Asia Championships, securing impressive wins to top the leaderboards.

PH Bags 4 Major Tourism Awards In Dubai

The Philippines shone at the 2023 World Travel Awards, winning global recognition for resilience, and Manila was crowned the world’s leading city destination.

Incubus Coming To Manila For Asia Tour 2024 On April 25

Grammy-nominated rock sensation Incubus returns to Manila after six years! Experience their iconic hits live on April 25, 2024.

- Advertisement (970x250 Desktop) -