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Brand Review

When A Name Becomes A Brand

Ron Jabal -
Alex Eala’s name now carries meaning beyond rankings, reflecting the trust and pride built through years of disciplined performance.

Beyond The Crisis: What Ateneo Must Become

Ron Jabal -
For Ateneo, the path forward must move beyond messaging and toward reforms that make safety, care, and accountability unmistakably visible.

The Cost Of Waiting To Care

Ron Jabal -
Institutions that speak often about compassion must be prepared to demonstrate it before legal certainty makes empathy feel safe.

The Burden Of Being Ateneo

Ron Jabal -
This moment challenges Ateneo to prove that magis means more than achievement, especially when accountability and compassion are urgently needed.

The Jesuit Test: When Grief Is Not Enough

Ron Jabal -
Compassion for the families should not silence accountability, because preventing future tragedy is also part of honoring those who died.

The Real War Of The Lopezes Is Not In Court. It Is Over What The Lopez Name Means Now

Ron Jabal -
The Lopez brand faces a defining moment, where its future identity may depend less on legal outcomes and more on which narrative resonates with the public.

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Ron Jabal -
In today’s networked public sphere, Jürgen Habermas’ ideas resonate more than ever, where every message can be challenged and only justified truth can sustain trust.

When Yesterday Sings Again: Bagets And The Anthem Of Youth

Ron Jabal -
Bagets the Musical turns a familiar film into an immersive theatrical event, celebrating the joy, rebellion, and camaraderie that shaped a generation of Filipino youth.

When CEOs Take A Bite

Ron Jabal -
A viral burger bite by McDonald’s CEO Chris Kempczinski shows how, in the digital age, even the smallest executive gesture can become a test of authenticity and brand perception.

When Digital Stops Being A Channel And Starts Being A System

Ron Jabal -
The State of Digital report frames digital as infrastructure, forcing brands to confront fragmentation and uneven influence across the Philippine market.
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