For over three decades, PHINMA Properties has exemplified Filipino heritage and excellence through numerous projects across the country. Guided by its mission of making lives better, the company is committed to building safe, comfortable homes and fostering uplifting communities for Filipino families. President and CEO Raphael B. Felix refers to this mission as the company’s “North Star.”
“We aim to be a solutions provider in the real estate industry, committed to delivering meaningful housing solutions that will help shape better citizens and create nurturing environments,” said Felix. “With every home, we strive to provide dignified lives for Filipinos, cultivating a sense of community and shared responsibility through the Bayanihan spirit.”
This vision of elevating lives is at the core of the company’s renewed focus to serve multi-segment markets, empowering more Filipinos to achieve homeownership. PHINMA Properties also champions regional development beyond the National Capital Region to further expand its initiatives in addressing unmet housing needs and serving new customer bases.
Its newest township, Saludad, located in the heart of Bacolod City, is a joint venture with JEPP Real Estate Co., a distinguished Bacolod-based real estate firm proudly built on the enduring heritage of Bacolod’s most respected local families. They envision Saludad as a catalyst for local economic growth through its integrated components that meet the evolving needs of the city and its residents, including a business district, retail areas, hospitality and education centers, residential lots, and mid-rise condominiums.
From concept to completion, PHINMA Properties places modern Filipino architecture and ergonomics at the heart of its designs. Each home is carefully crafted with the Filipino family’s needs and traditions at the forefront, resulting in bright and airy spaces ideal for family gatherings, service areas tailored to everyday needs, and amenities that resonate with cultural values.
Sustainability is also an integral part of the PHINMA Properties’ philosophy. The company ensures its developments use eco-friendly practices and resource-efficient methods. Notably, three ongoing projects have already achieved EDGE (Excellence in Design for Greater Efficiencies) certification, a global green building standard, with three more in the certification process.
PHINMA Properties is laying the foundation for dignified lives for Filipino families—one home at a time—while shaping a legacy of thriving, sustainable communities for generations to come.
