Wednesday, June 29, 2022

Start-Up Entrepreneur? Here’s A Short Diploma Program For You

Start-Up Entrepreneur? Here’s A Short Diploma Program For You


How do you feel about this story?


Learn how to develop and execute an effective marketing game plan for your start-up through Entrepreneurial Marketing Convergence Diploma Program, an online course which will run for four Saturdays starting April 23, 2022.

Participants will learn how to identify the most viable market and opportunities, reach their target audience and consumers and examine the various steps in analyzing the entrepreneurial marketing processes. The module will aid them to develop market-driven and customer-centered marketing game plans. It will assist them in distinguishing marketing functions and business environment factors in relation to the specific situation, industry and target market of new and existing companies.

The Entrepreneurial Marketing Convergence Diploma Program is offered by School of Professional and Continuing Education (SPaCE) of the De La Salle-College of Saint Benilde.

It will be facilitated by Cecille Ayllon, the Program Director of Marketing Management and Entrepreneurship in Benilde SPaCE and lecturer under the Career Development Program (CDP) of the Benilde School of Management and Information Technology (SMIT).

As an educator, Ayllon teaches under the Master in Management Technology Program of De La Salle Lipa and the Business Department of St. Paul Manila.

Her vast experience includes working as President and CEO of Mecka Business Dynamix, Inc. and President of McLay Management Consulting.

She is a professional speaker, corporate trainer, marketing and management consultant and PR writer and consultant. She is a business columnist and has authored six books: one on Entrepreneurship and five on Personal Development.

She earned her Master in Business Administration degree from the Graduate School of Business of De La Salle University, Manila as a full scholar of the Management Association of the Philippines. She is a Certified Level 2 Marketing Professional with distinction from Pearson-London Chamber of Commerce and Industry (LCCI) and has earned a Verified Certificate In Entrepreneurship in Emerging Economies from HarvardX Online University.

The Entrepreneurial Marketing Convergence Diploma Program is scheduled on four Saturdays, April 23 and 30 and May 7 and 14, 2022.

The full module fee is P19,895 for a total of 32 hours of classes.

To register and to learn more about other short course offerings, visit SPaCE on the Benilde website or on its official Facebook account.

Latest News


Herlene ‘Hipon Girl’ Budol Gives Glimpse Of Signature ‘Squammy Walk’

Herlene ‘Hipon Girl’ is ready for the Binibining Pilipinas runway with her signature ‘Squammy Walk.’

Incoming DOT Chief Vows To Forge Stronger Links With LGUs

Incoming Tourism Secretary Christina Frasco promised to be a "listening secretary" that values the inputs of local government units when creating national policies.

Pangasinan Farmers Boost Income, Hone Skills Via Program

Farmers in Pangasinan are starting to sell their products at a mall to boost their income as they hone their entrepreneurial skills.

Antique Town Opens Covid-19 Facility To Dengue Patients

Antique has opened its Covid-19 temporary treatment and monitoring facility for dengue patients to prevent overcrowding of the provincial hospital.

591 Ilocos Norte Fisherfolk To Get Fuel Subsidy

Fisherfolk in Ilocos Norte will receive cash cards worth PHP3,000 amid the rising oil prices.

The Great Filipino Story