This summer, Starbucks is collaborating with iconic sportstyle brand FILA for the first time to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design. The collection is available exclusively to customers in Asia Pacific for a limited time only.
Blending Starbucks rich brand heritage with FILAās classic aesthetic and modern design, the StarbucksĀ® X FILA collection showcases bold yet timeless designs in FILAās signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.
āStarbucks is excited to partner with FILA for the first time in this bold new collection,ā said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. āThe StarbucksĀ® X FILA collection unites Starbucks mission to nurture the human spirit and FILAās legacy of celebrating athletics and the collective good. We canāt wait to share these limited-edition items with our customers across the region.ā
āOur first collaboration with Starbucks is sure to energize customers and fans across Asia,ā said Chase Park, Head Manager, Apparel Division, FILA Korea., FILA. āWeāre proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.ā
The designer collaboration will be available starting July 20, 2021 at select StarbucksĀ® stores across the Asia Pacific region while supplies last.