Tuesday, March 28, 2023

PH To Launch ‘Enhanced’ Tourism Slogan Mid-2023


PH To Launch ‘Enhanced’ Tourism Slogan Mid-2023

How do you feel about this story?


The Philippines will come out with an “enhanced” tourism slogan that would showcase the “Filipino brand” to the world in mid-2023, Tourism Secretary Christina Frasco said Wednesday.

“The Philippines continues to have its existing slogan which has been around for 12 years and this mid-year we are launching an enhanced and evolved Filipino slogan that will reflect the best of the best of the Philippines and the Filipino brand to the world,” she told reporters.

The country currently uses the tagline It’s More Fun in the Philippines, which replaced the WOW Philippines campaign in 2012.

Before the pandemic struck, it was relaunched with a new logo design inspired by local woven textile and a custom-made type-font called the “Barabara,” resembling the iconic signages used on jeepneys and sari-sari stores.

Last year, President Ferdinand R. Marcos Jr. vetoed in the 2023 national budget the item, “in no case shall the appropriation be utilized to change the campaign slogan” paving the way for the DOT’s rebranding push.

At a Senate budget hearing in October, Frasco herself clarified that the DOT planned to upgrade the slogan but “have no intention of changing” it.

She said the DOT would continue to market the Philippines as “more fun” while encapsulating the best qualities of the country and its people. (PNA)

Summer MMFF Parade Of Stars Set April 2

The Metro Manila Film Festival announced that its parade of stars for its summer film festival would happen on April 2. 

Vanessa Hudgens Goes To PH For A Filipino Travel Documentary

“Highschool Musical” star Vanessa Hudgens marks her first visit to the Philippines as she stars in a Filipino travel documentary.

Hop On To The “Dungeons & Dragons” Experience This Weekend With SM Cinema

Get to experience the “Dungeons & Dragons” vibes as SM cinemas open "The Tavern Experience."

Australian Government To Help PH Lure Infra Investments

The Australian government vowed to support the country for the upcoming infrastructure projects to attract more investments from the private sector.

Jodi Sta. Maria Proudly Shares Her New Hobby In Cooking And Baking

Actress and mother Jodi Sta. Maria discover her new hobby as she enroll herself in a local culinary school to improve her cooking and baking skills.
- Advertisement (970x250 Desktop) -