The iconic M.A.C. bullet lipsticks have been reimagined to “capture the unique essence that distinguishes Manila, Davao, and Cebu from everywhere else in the world.”
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M.A.C. Cosmetics’ new “Wander.Lust” collection features 21 Asian cities, including Manila, Davao, and Cebu from the Philippines.
The multinational company commissioned graphic designer Raxenne Maniquiz to create artwork for its bullet lipsticks.
“I’m so happy that I can finally share this! I worked on M•A•C Cosmetics’ new Limited-Edition WANDER.LUST collection,” Maniquiz said in an Instagram post.
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Maniquiz, who is overwhelmed by the opportunity, said it’s surreal that the 21 images she’s created are printed on M.A.C Cosmetics’ renowned bullet lipsticks and are available in 10 different countries.
“This project was crazy challenging! I had to think of so many patterns for a lot of cities. There’s also the responsibility of representing each city’s rights. I’ve only ever been to a few of them so I was really anxious. I have the marketing teams to thank!” she said.
Three best-selling colors that symbolize the Philippines are included in this limited-edition collection: the matte, mid-tone mauve pink Mehr for Manila,
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the dirty peach Mull it Over in a Powder Kiss finish for Cebu,
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and the matte, warm-toned reddish-brown Taupe for Davao.
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M.A.C. Wander.Lust will be available starting July 13 exclusively at the M·A·C Cosmetics flagship store in Lazada. The lipsticks can be purchased separately at P1,150 each or as a full set of three at P3,195 from P3,550 with 10% value savings.
Raxanne Maniquiz is the second Filipina artist to collaborate with M.A.C. Cosmetics after Eat Bulaga host Maine Mendoza’s release back in 2018 and 2020.
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In 2018, Mendoza was invited to collaborate with MAC Cosmetics, a successful relationship that saw the renowned company set a new record for “1-minute-sold-out” when the lipstick brand was made available for purchase online.
Maine’s latest project under the MAC Cosmetics brand was teased on social media on February 5, 2020.
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