Sunday, September 25, 2022

GMA Network Thrives In The New Era With Stronger, Wider Coverage Across Philippines

WOMAN.PH

GMA Network Thrives In The New Era With Stronger, Wider Coverage Across Philippines

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GMA Network, the Philippines’ leading broadcast company, stays committed to being Buong Puso Para sa Pilipino with stronger, wider television coverage across the country as it continues to deliver the Kapuso brand of credible news and quality entertainment to millions of Filipinos.

While it thrives in the new era, the TV giant remains relentless in expanding its reach and signal strength through building new operating stations and upgrades.

The Network currently has a total of 93 TV stations strategically placed in various areas nationwide. It is comprised of GMA’s analog and digital TV as well as GTV’s analog TV broadcast stations.

Through the help of the said stations, Nielsen Phils. TV Audience Measurement data from January to August 2022 has shown that GMA – combined with its other channels GTV, I Heart Movies, Heart of Asia, Hallypop, and DepEd TV – reached 97.1 percent of all TV households nationwide or 18.4 million TV households in Total Philippines.

The main GMA channel alone recorded a net reach of 96.6 percent or 18.3 million TV households while the Network’s second free-to-air channel, GTV, registered 78.9 percent net reach or 15 million viewers for the said period. Total TV households in the Philippines for 2022 are estimated at almost 19 million.

GMA’s combined people net reach in Total Philippines, on the other hand, is at 94.3 percent, or about 76.6 million viewers out of the Total Phils. estimated TV viewer population of 81.3 million for 2022.

In its pursuit of reaching every Filipino household, GMA is also set to unveil more digital TV stations that will further expand the Network’s digital TV coverage with an additional investment of over P1 billion. Likewise, GMA is poised to reach the entire population of TV households throughout the country with its digital TV signal with its future investments.

To date, the Network has spent almost P860 million for the upgrades of existing DTT stations with a total of more than P1.8 billion for all these efforts for digital broadcast.

As the country also continues its shift from analog to digital transmission, GMA similarly enables more Kapuso viewers to access a clearer and more vibrant TV viewing experience through its digital receivers GMA Affordabox and GMA Now.

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