As the biggest celebrity group endorsers in the world right now, brands can’t help but chase after the K-pop sensation, BTS. From major fast food chain McDonalds, household drink Coca-Cola, tech giant Samsung, to luxury house Louis Vuitton—BTS has successfully collaborated with a handful of companies. The latest in their long-list of endorsement endeavors? The well-established chocolate brand, Snickers!
The BTS and Snickers collaboration takes the form of a limited edition chocolate bar. The SNICKERS x BTS Classic Chocolate Bar comes in a special edition purple packaging, a color which BTS associates with their love for their fans, the ARMYs. The wrapper also incorporates the titles of the boy band’s hit songs like “Spring Day”, “Save Me”, “I’m Fine”, “Life Goes On”, “Make It Right”, and “Nevermind”.
Currently, the chocolate bar is only available for purchase in some Asian countries, including the Philippines, Thailand, Singapore, Malaysia, Vietnam, Japan, and Hong Kong. Unlike their other collaborations, which received grand announcements, BTS and their management company, HYBE Entertainment, haven’t released any official statements addressing the partnership.
However, this did not faze the ARMYs, as they have been quick to recognize the limited edition chocolate bars dropping in local supermarkets and posting it on social media.
This ARMY took to Twitter to share her surprise upon discovering the chocolate. “Uhm what do you mean BTS x Snickers?! Did I miss something?!” she wrote.
Uhm what do you mean BTS x Snickers?!! Did I miss something?! pic.twitter.com/cUgDy8J9EG
— Jane⁷ is ready to make Bad Decisions. (@jindugh) July 29, 2022
This Twitter user was also flabbergasted about the sudden release. Saying, “When did BTS x Snickers happen? Found this in my local grocery store.”
When did BTS x Snickers happen???
— 🔥🐯wonderlasswanders🐰💧 (@wonderlasswand1) July 26, 2022
It seems like despite announcing that they are going to be taking an indefinite hiatus as a group, BTS has a lot of tricks up their sleeve to surprise ARMYs.
The limited edition chocolate retails for PHP 240 for 6 regular-sized (51g) packs , PHP 864 for a box of 24 regular-sized (51g) packs, and PHP 199 for 12 fun-sized (240g) packs.
Photo Credit: https://twitter.com/bts_bighit/status/1537733272469311491