Known for its high-end products, ASUS Philippines has launched its newest gadget line-up once again, highlighting durability and elegance through its phones and laptops.

Starting with its laptop, the tech company is now emphasizing its exceptional materials, such as aluminum chassis, and its use of artificial intelligence to accommodate new trends and present innovation in its gadgets.

Zephyrus G Laptops

The powerful thin-and-light Zephyrus G laptops feature a new CNC-machined aluminum chassis, a customizable Slash Lighting array, and a brand-new Platinum White colorway. While cutting-edge AI-accelerated silicon from Intel, AMD, and NVIDIA stands ready to push gamers and creators to new heights of performance.

Evolving from a thoroughbred gaming phone into a futuristic and game-changing premium device, the ROG Phone 8 series, with a slimmer, lighter body and thinner bezels, is the perfect lifestyle phone for gamers. This reimagined smartphone line goes beyond the ordinary, offering cutting-edge technology, innovative design, and a commitment to an exceptional user experience.

The 2024 Zephyrus G14 and G16 boast a lightweight, all-aluminum chassis that’s precision-machined for durability and extra space inside. This means a sleek, edge-to-edge keyboard and bigger, louder speakers—25% larger than before—for immersive sound.

Both models feature larger keycaps and touchpads for better typing and gaming. Plus, they sport a new platinum white color with a luxurious matte finish. Additionally, they come with a new LED lighting system on the lid called Slash Lighting. It offers customizable patterns and animations, ensuring you stand out.

These laptops redefine thin-and-light gaming with their slim design and powerful performance.

ASUS Expertbook Series

Its latest ultralight 14-inch and 16-inch laptops from the ASUS ExpertBook series are the ExpertBook B5 (B5404) and ExpertBook B5 (B5604). These refreshed models aim to provide Filipino professionals with innovative technology and features designed to meet modern experts’ needs.

The ExpertBook B5 laptops are equipped with the latest AI-ready Intel Core Ultra processors and optional NVIDIA graphics, enabling seamless multitasking and enhanced performance for various business applications. With a focus on productivity, security, and mobility, these laptops are tailored to empower professionals to work smarter and more efficiently, whether in the office or on the go.

“We are excited to introduce the ExpertBook B5 (B5404) and ExpertBook B5 (B5604) to the Philippine market,” said George Su, Country Manager of ASUS Philippines. “These new models represent the next generation of business laptops, combining cutting-edge technology with enterprise-grade security and mobility features to meet the diverse needs of modern professionals.”

Ready for every productivity need, the ExpertBook B5 series utilizes Intel’s newest AI architecture to deliver the best performance and cutting-edge security features. With the ExpertBook B5 series’ AI-powered camera enhancements and noise-cancelling capabilities, users can enjoy productive, uninterrupted meetings and optimized audiovisual experiences.

Designed for an expert’s peace of mind, the series also features enterprise-grade security and manageability, offering multiple login options, including fingerprint sensors and optional smart card readers, and ensuring robust multi-factor authentication for enhanced data protection. ASUS also provides comprehensive IT management solutions, such as the ASUS Endpoint Management Service (AEMS) and ASUS Pre-Deployment Service (APDS), to simplify device management and ensure seamless remote-work experiences.

With smart multitasking in mind, embedded in the ExpertBook B5 (B5404) and ExpertBook B5 (B5604)’s ultralight all-metal chassis and military-grade durability is the capacity to withstand the rigors of mobile computing. Long battery life, fast-charging technology, and advanced connectivity options, including WiFi 7 and optional 4G LTE support, ensure that professionals can stay productive wherever they go.

ASUS Philippines transcends the boundaries of innovation with the launch of the Zenbook DUO (UX8406) and Zenbook 14 OLED (UX3405). These laptops are equipped with best-in-class 3K ASUS Lumina OLED displays, which give users accurate colors, customizable display settings, and reliably safe visual displays. Both Zenbooks also feature a Harman Kardon-certified audio system with Dolby Atmos certification for an immersive spatial audio experience.

Both are Intel Evo edition laptops with the latest Intel Core Ultra 7 processor and integrated Neural Processing Unit (NPU), delivering seamless AI experiences, immersive graphics, and efficient multitasking. Low-latency AI computing not only enhances productivity but also extends battery life, making it perfect for various mobile computing tasks.

These Zenbooks combine intelligent productivity features and AI capabilities into sleek, eco-conscious, and highly portable designs. With two Thunderbolt 4 ports, a USB 3.2 Gen 1 Type-A port, an HDMI 2.1 port, and a 3.5 mm audio jack, users enjoy versatile connectivity without the hassle of bulky docking stations or multiple adapters when traveling.

ROG Phone 8

The new ROG Phone 8 is slimmer by up to 15% compared to the old model but still packs a powerful punch. With a focus on top-notch design and durability, these phones are not just for calls; they are symbols of style and strength that blend looks with practicality. The ROG Phone 8 series introduces cool features like customizable aura RGB lighting (ROG Phone 8) and an anime vision mini-LED display (ROG Phone 8 Pro), letting users show off their own unique style. Whether you’re a serious gamer or just love tech, the ROG Phone 8 series promises to take your mobile gaming to new heights.

Under the hood, the ROG Phone 8 series runs on the Snapdragon 8 Gen 3 Mobile Platform, with super-fast 8533 Mbps LPDDR5X RAM and UFS 4.0 storage for top-notch performance.

To keep cool during long gaming sessions, it uses a special rapid-cooling conductor design that draws heat away from the processor. The all-new AeroActive Cooler X clip-on accessory is smaller and more efficient, reducing the phone’s temperature by as much as 26°C. Plus, being the world’s first IP68-compliant gaming smartphone, it’s built to resist dust and water, so you can game worry-free anywhere, anytime.