Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Christmas Sale, the most anticipated shopping festival in the region. The 11.11 Big Christmas Sale headlines a year where more people and businesses use the platform to connect with each other. In fact, the number of sellers and brands on Shopee surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.

The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, presents Shopee’s greatest selection of deals, fun, and entertainment for everyone. To add to the festive mood, users can look forward to the widest variety of discounted products from over 25 categories and unbeatable promos such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily. With such an irresistible line-up, the number of new buyers on Shopee is expected to peak further during 11.11. Brands and local MSMEs stand to benefit from the increased traffic, supercharging business growth and scaling their online presence.

International superstar Jackie Chan also returns with a fun commercial for the 11.11 Big Christmas Sale. After his 9.9 commercial met with viral success by garnering 435 million views online, the action-packed sequel sparked excitement for all users as well. Fans can catch the commercial here: https://shp.ee/64cba9b

Martin Yu, Director at Shopee Philippines, said, “Christmas holds a special place in Filipinos’ hearts. During this season of giving, Shopee Philippines hopes to make this year’s festivities even more memorable for both our users and sellers. As the holidays approach, we aim to bring more joy to shoppers and help them save more on things they love by curating the best deals. We’ve also pioneered efforts to expand our digital ecosystem to help more consumers, businesses, and communities access and benefit from e-commerce. We invite everyone to join us in making this the biggest and most impactful 11.11.”

1. Biggest growth opportunities for businesses

The 11.11 Big Christmas Sale will act as a springboard to accelerate growth for businesses on Shopee. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.

• Exclusive deals from leading brands on Shopee Mall: Shoppers can look forward to exclusive deals from top brands such as Xiaomi, POCO, realme, Samsung, Nokia, Vivo, DJI, PerySmith, Deerma, Coocaa Home, and Bata Philippines.
• More offline deals from brands: Brands also stand to generate more in-store traffic through promotions from ShopeePay. Users can turn to ‘Deals Near Me’ to check for special in-store deals from brands such as Puregold, National Bookstore, Fully Booked, Power Mac Center, The Generics Pharmacy, Family Mart, Lawson, Olympic Village, Shoe Salon, Potato Corner, Mary Grace, Bonchon, Papa John’s, Siomai House, and Fruitas Group of Companies.

2. Upsized variety, deals, and entertainment for the holidays

Shopee is committed to helping more shoppers access the benefits of e-commerce, especially during the busiest shopping time of the year. To encourage more people to try shopping online, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts across the region redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of more rewards and deals:

• Rewards for first-time shoppers: As they start their e-commerce journey, new and first-time Shopee users can look forward to a free welcome package, bills cashback, free shipping, 100% off vouchers, and ₱1 deals with their first purchase.
• Gift guides for easy holiday shopping: Users can enjoy a quick and easy holiday shopping experience with Shopee’s Christmas in our Carts gift guides. They can get discounts up to 90% off on a wide range of branded gifts and bundles, from the latest gadgets to luxurious personal care items. They can also check out Shopee Mall for 10% off Mall vouchers, special deals on holiday gifts, and vouchers from their favorite brands.
• Bigger deals across different categories: Shoppers can discover the best deals on everything they need at 11.11 Big Sale. Highlights include 1-for-1 Deals, Early Platform Voucher Hunt, and Mega Midnight Sale, covering the widest range of product categories. They can also look out for themed sales such as the Big Sports & Outdoors Sale on November 4, Big Fashion Sale on November 5, Big Groceries & Pet Care Sale on November 6, Big Mommy & Babies Sale on November 7, Big Shopee Mall Sale on November 8, Big Electronics Sale on November 9, and Big Vouchers Sale on November 10.
• Exclusive Shopee Mall discounts from the biggest roster of brands: At the 11.11 Midnight Mall Exclusive Sale from 12MN to 2AM, shoppers can enjoy huge price drops and exclusive bundle deals. Throughout the sale, brand sukis can also enjoy discounts up to 90% off on leading brands in the country:

• Secure and convenient shopping with ShopeePay: Users can shop with greater security and enjoy better deals when they pay with ShopeePay. They can also now enjoy a free, instant, and more convenient way to cash in from their bank apps via InstaPay. Until November 7, users can cash in via InstaPay and get up to ₱25 cashback.

The 11.11 Big Christmas Sale will also spark more joy with the big finale on November 11:

• 11.11 Big Christmas Sale TV Special: NCT 127, one of today’s hottest K-pop boy bands, will delight Filipino audiences with their chart-topping hits at the 11.11 TV show on November 11, 9:30-11:30pm on GMA 7 and Shopee Live. Filipinos can also look forward to appearances from top local celebrities such as Jessy Mendiola, Aira Bermudez, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva. Lastly, viewers stand a chance to win prizes and giveaways worth over ₱12,000,000, including two new house & lots and a brand-new car.

For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

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