Pantone already revealed their annual Color of the Year for 2018 and the internet went crazy. Say hello to Ultra Violet and goodbye to 2017’s Greenery. Following a froggy-green 2017, Pantone revealed the color of 2018, a decidedly more wearable, uplifting shade of Ultra Violet.
According to Pantone, the “dramatically provocative and thoughtful purple shade communicates originality, ingenuity, and visionary thinking that points us toward the future.”
Let’s see how the big brands of style and fashion react to Violet as the 2018 Color of the Year.
Rock the @pantone #ColorOfTheYear, Ultra Violet, on your lips with #LoadedBolds Lipstick in 'Sapphire Siren'. 💜 Shop this bright purple shade on @amazon: https://t.co/9c5To7Tixe. pic.twitter.com/wVuhtm5kDK
— Maybelline New York (@Maybelline) December 7, 2017
— Delta (@Delta) December 7, 2017
— Crate and Barrel (@CrateandBarrel) December 8, 2017
— Crocs Shoes (@Crocs) December 7, 2017
— Elizabeth Arden (@ElizabethArden) December 7, 2017