Thanks to KFC, it seems the fast food fashion fad hasn’t slowed down one bit and—surprise, surprise!—McDonald’s has followed suit only this time, it’s on the runway.
This is the eponymous McDcouture Collection, the sartorial brainchild of students from Miami International University of Art and Design.
From French fry box skirts to McPonchos weaved from Big Mac boxes, the collection encapsulated both men’s and women’s fashion. Sriracha lids were transformed into skirts and capes, Big Mac boxes into vests, heck, even coffee stirrers were creatively utilized!
The students went all-out with their designs and took advantage of a staggering amount of recyclables from, of course, McDonald’s; 7,000 sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 ‘Happy Meal’ boxes, 2,900 sandwich boxes, 1,000 Sriracha sauce lids, and 250 to-go bags. Woah, that’s a whole of of Happy Meals.
Coming out on top was Pablo Machado Palomeque’s “McDcouture Angel”, whose design employed butterflies and box flowers fashioned out of approximately 1000 sandwich wrappers.
The runway show is a followup to the first McDcouture in 2015, a competition wherein fashion students vied for a $5,000 worth of scholarship. This was spearheaded by Cabrera/Bentancourt, a Miami International University of Art and Design partner. The organization also owns 20 McDonald’s chains in South Florida which is quite telling of the fashion show’s theme.
Now would be the perfect time for a humongous box of chicken nuggets, yes?