An unexpected drama between mentor and mentee is shocking the beauty world. Apparently, the 19-year old influencer, model and vlogger James Charles lost millions of subscribers in just 2 days over a feud with his mentor, vlogger, and owner of a beauty-supplement company, Tati Westbrook.

What exactly happened?


Last April 22, Charles released a short Instagram video for Sugar Bear Hair, a gummy vitamins which is currently trending in Instagram and is a direct competitor of Tati’s beauty supplement, Halo Beauty. On the same day after the release of Charles’ promotional video, Tati released her on clip on Instagram, saying that she felt betrayed by an unnamed person.

What did Charles Do After Tati’s Video?

Charles posted a statement on his story afterward, saying that he wanted to publicly apologize to his close friend and mentor, Tati, who was like a mother to him. The 19-year old model also implied that the Instagram story he did on the gummy vitamins was “unintentional” since the brand [Sugar Bear Hair] helped him with security when the crowd around him (Charles did the video during a Coachella) became unsafe. He also stated that no he didn’t receive any money for it.

Did Tati Accept the Apology?

Apparently not! Shortly after Charles released his apology statement, Tati countered with a video titled “Bye Sister” which was posted last May 10 to explain the drama in her own perspective after receiving statements from other beauty influencers that what Tati did was “petty.”

Tati disclosed that the feud wasn’t just about the supplements that Charles promoted — Tati was tired of apologizing for James’ behavior which included saying mean things about other beauty influencers and sexually harassing men who weren’t interested in Charles. Tati felt dismayed, saying that she and her husband invested a lot of energy and time in bringing Charles to where he is now.

How Did Charles Respond to the Controversies in “Bye Sister”?

The following day, James released an eight-minute video titled “Tati” as a response to Westbrook’s “Bye Sister”. The 19-year old model didn’t deny any of the controversies that Tati disclosed but instead, asked for an apology to Tati, her husband and the other beauty influencers which he bad mouthed.

“A lot of the time when I’ve had to address things in the past, I’ve acted out of impulse and I’ve gone off and tried to pull receipts or facts or screenshots and play the victim and I’m not doing that today, I’m not,” James said. “That is all I have to say, I’m sorry.”

How Did The People Respond?

After Tati posted “Bye Sister,” Charles lost one million subscribers on the first day and another one million subscribers on the second day. It seems like the people are flocking Tati’s side after past insults of Charles resurfaced due to the drama.