Shopee Partners With Leading Beauty Brands, Maybelline And Palmolive To Celebrate Women Empowerment


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partnered leading beauty brands Maybelline and Palmolive, to bring together five Women’s Rights advocates in celebration of women empowerment. As part of Shopee’s Beauty Fair event, the women – 2013 Miss World, Megan Young, actress KC Concepcion, and blogger-influencers Martha Jante, Kristine Roces and Helen Payawal – each shared their personal stories on how they overcame society’s beauty standards, and to encourage Filipina women to do the same.

Jane Lim, Director of Shopee Philippines, said, “Shopee’s Beauty Fair is a celebration of women and their success, and we are proud to partner Maybelline and Palmolive for this event – both leading beauty brands who share the same belief that women should be celebrated as they are. Beauty Fair was conceptualised as part of Shopee’s continued commitment to empowering Filipina across the country. We hope that this serves as an inspirational platform for more women to take a step forward towards achieving their goals.”

The event featured three different talk show sessions where the five women shared personal stories on various topics, including how the media has influenced the standards of beauty, their struggles with overcoming society’s expectations of women, and how they managed to achieve success in both their careers and personal lives. Attendees enjoyed a complimentary ride to the event from Grab, the official ride sponsor, as well as a free blow-dry and hair styling session by Creations – a salon by Asia’s Top Model Judge, Lourd Ramos’ salon.

2013 Miss World Megan Young on empowerment and standing up for yourself

As a speaker at the event, Young shared about her journey to being crowned 2013 Miss World, and how the title has since placed her in a position to inspire young women around her.

“Joining Miss World 5 years ago really took me out of my comfort zone and challenged me to be more confident. After being crowned, I realised I was in a position where I had the power to influence young women, and I wanted to do my part to encourage them to stand up for themselves. I used to just shrug off people who say insensitive or hurtful comments, but now call them out and tell them they’re wrong, and I encourage all women to not be afraid to do the same,” shared Young.

Young’s success in her acting career is also a reflection of her commitment to empowering women, choosing only to act in powerful female roles. She currently stars in the drama,The Step Daughters, where she plays a young, fearless woman named Mayumi who changes her destiny by being tenacious and true to herself.

Maybelline’s top beauty influencers shared their stories on being confident

One of Maybelline’s top priorities is to empower women to #MakeItHappen. The brand presented top beauty influencers Martha Jante, Real Asian Beauty (Kristine Roces), and Helen on Fleek (Helen Payawal) to talk about their work as influencers and bloggers in the beauty industry. The famous influencers also shared their everyday struggles as women in their field and how they were able to overcome it with the confidence that makeup has been able to give them.

Palmolive brand ambassador, KC Concepcion, on how health can empower women to be their best self

Brand ambassador for Palmolive, KC Concepcion, also shared her own story on how being healthy is as important as being true to oneself. The singer turned actress talked about numerous topics from haircare to fitness, and how her journey with maintaining her health has helped her confidence and enabled her to achieve success in both her career and personal life.

In line with the Beauty Fair event, Shopee will also be celebrating Beauty Week from June 21 to 27. Users can expect up to 95 percent off the health and beauty category on top of a storewide sale, exclusive deals and bundles, P199 below collections and many more. Users can look forward to massive savings on a wide variety of items including makeup, skincare, haircare and other health and personal care items.


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