Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is the first e-commerce platform in the Philippines to onboard a series of official celebrities on the platform with the launch of the Shopee Celebrity Club. With this, Shopee users can now easily access a curated collection of products by their favourite celebrities on Shopee, including brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.
To mark the launch of Shopee Celebrity Squad, Shopee will be offering exclusive deals and discounts across all celebrity stores from July 4 to 7. As a special treat, Shopee in collaboration with Grab Express, will also offer same-day delivery to all celebrity stores for free!
Jane Lim, Director of Shopee Philippines, said, “Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favourite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.”
The grand launch of Shopee Celebrity Club will feature exclusive offers, including a 20% storewide discount on selected celebrity shops from July 4 – 7. Celebrities featured in the debut of Shopee Celebrity Club include:
● Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics
● Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics
● Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
● Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
● Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
● Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels
To add to the excitement, the kick off of Shopee Celebrity Club will also feature the launch of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and actor Matteo Guidicelli. The denim brand will be exclusively available on Shopee from July 4.
“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I ’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.
“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” said Avel Bacudio.
Beyond providing users with access to products by their favourite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live sessions. Stay tuned on Shopee’s Facebook page for a one-on-one Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee for more details on their products.