Tokyo Tokyo Launches New Lifestyle Store Concept


Gone are the days when we all knew about Japanese dining only revolved around munching on tempura and katsudon, set against a basic restaurant setting.

After months of extensively remodeling its flagship store in Trinoma, Tokyo Tokyo, has unveiled a new contemporary look and feel that updates their previous offering to a fresh, vibrant, new look. Tokyo Tokyo’s renovation has massively updated the exterior and interior of their restaurant to improve the overall dining experience of their Filipino customers.

“From its inception, Tokyo Tokyo has always been a pioneer in masterfully integrating traditional and modern Japanese elements to create signature meals that satisfy the taste of every Filipino, elevating their dining experiences to a whole new level,” said Natalie Perez, Tokyo Tokyo’s Vice President for Marketing. “With more than 60 store locations nationwide and counting, our goal is to eventually have every Tokyo Tokyo restaurant redesigned to match the fresh, new look. It all comes together under Tokyo Tokyo’s brand campaign this year called “Take Me To Tokyo Tokyo”,” added Perez.

The all-new Tokyo Tokyo Trinoma store cannot be missed even from afar as it looks a lot brighter than your typical Tokyo Tokyo store. The new look and feel was conceptualized and meticulously brought to life by renowned and multi-awarded Architect and Interior Designer, James JJ Acuna of JJ Acuna / Bespoke Studio. “This new concept can be seen as a next generation version of Tokyo Tokyo. It perfectly represents the modernization of the brand, while still honoring its Japanese inspirations in a big way,” shared Acuna. “The store look and feel is romanticized through intricate design details and elements which hark back to the iconic street food culture of Japan.”

The modern-looking shopfront facade of Tokyo Tokyo Trinoma took inspiration from Japanese Fusama Screens and the pop-neo-anime culture of Japanese streets, complete with a street-style dining stall reminiscent of Japan’s distinct food stalls. Stepping into the new store, the main areas allow customers to dine and bask against a contemporary dining space that is uniquely Tokyo Tokyo.

The central service area is wide open and welcoming, allowing large crowds of Filipino families and barkadas to directly approach the sophisticated white granite counter and view the Shoji-style bulkhead menu board. The main dining area called the Chef’s Kitchen Dining Room is bounded by a bar counter which views into the Master’s Open Kitchen—another unique store feature for diners to watch and enjoy the skillful preparation of their dishes.

Two large dining rooms can be distinctively seen in-store. The look of the Garden Room located near the central service area evokes Japanese teahouse architecture in which the home’s structure perfectly frames courtyard views. This majestic view was iterated in Tokyo Tokyo’s Garden Room with a brush art-on-vinyl mural inspired by the Fusama Painting culture. The same mural design concept also adorns the walls of the enclosed Tatami Room, which is cladded in a warm timber texture that reflects the raw nature of the Tatami material, making this serene space perfect for private dining.

“Tokyo Tokyo is incredibly dedicated in giving its customers high-quality Japanese food and memorable dining experiences as much as we can,” added Perez. “And we are not stopping with the new look of our store. In line with our brand campaign ‘Take Me to Tokyo Tokyo’ and new store look unveiling, we are launching an exciting social promo called ‘A Shot To Tokyo’!”

In a fun and simple Facebook & Instagram photo contest running from August 29 – October 30, 2018 one lucky customer, plus one chosen companion, get a shot to win an all-expenses paid trip to the ultimate sensory wonderland that inspired the birth of Tokyo Tokyo Philippines—Tokyo, Japan!

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