Nadine Lustre, one of the leading artist in the Philippines, has become the first Filipino ambassador of H&M!

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H&M is a Swedish retail brand that was founded through Erling Persson’s desire to bring clothing brands at affordable prices for women in his country. Erling’s first shop was set up in Sweden in the year of 1947.

Their reasons for choosing Nadine Lustre as their ambassador is because they wanted to “bring the brand closer to its customers”. Also, H&M said that having Nadine included in their brand would strengthen their goal of showing “a collection of swim pieces that the H&M customers can look and feel good in as they embark on the summer of their lives”.

Nadine Lustre is known for showcasing unique and trendy fashion ideas that she carries with grace and confidence.

The Selected by Nadine collection is presumably going to feature over 40 swimwear pieces that are fashionable and will surely flatter different body types with prices starting at P599.

The collection would be launched in the Philippines on March 14.