Global technology giants Adobe, Microsoft, and SAP recently introduced the Open Data Initiative, a project that aims to empower companies to derive more value from data and deliver world-class customer experiences in real-time.
The initiative was unveiled during the recent Microsoft Ignite conference by the 3 firms’ chief executives: Adobe’s Shantanu Narayen, Microsoft’s Satya Nadella, and SAP’s Bill McDermott.
The three companies are joining forces for the Open Data Initiative to provide their mutual customers with a platform to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives.
With the ability to better connect data across an organization, companies can more easily use AI and advanced analytics for real-time insights, “hydrate” business applications with critical data to make them more effective, and deliver a new category of AI-powered services for customers.
According to the Country COO of Microsoft Philippines, Christian Lim, this new venture will likewise be helpful for local companies who are exploring how to make more effective and responsible use of data.
“In the Philippines, more and more companies are starting to leverage their data and turning that data into a capital asset. From banks to BPOs, these companies sit on a lot of data, and they are now beginning to bring that data together, look at insights and patterns, and most importantly, help their people make the best business decisions,” Lim shares. “The Open Data Initiative is a crucial step towards effectively harnessing data to provide better customer service and experience.”
To deliver on the Open Data Initiative, the three partners are enhancing interoperability and data exchange between their applications and platforms — Adobe Experience Cloud and Adobe Experience Platform, Microsoft Dynamics 365, SAP C/4HANA and S/4HANA — through a common data model.
The data model will provide for the use of a common data lake service on Microsoft Azure. This unified data store will allow customers their choice of development tools and applications to build and deploy services.
Lim adds that the Open Data Initiative provides a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows, and, ultimately, improved business outcomes.