L’Oréal Brandstorm 2018 National Champions, Team C^3 from University of the Philippines Diliman, goes to Paris to represent the Philippines in the Worldwide Finals. Their winning idea called “Reign” centered around an innovation that allows a more personalized in-salon and aftercare experience.

From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team C^3: Coleen Chua, Caitlin Yu, and Clarice Tee; and Thibault de Saint Victor, L’Oréal Philippines Country Manager.

L’Oréal Brandstorm 2018 1st Runner up, Team Bellus from University of the Philippines Visayas pitched a modern hair salon innovation that utilizes facial recognition and hair detection systems supported by digital activation

From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Professor Tessa Albana of University of the Philippines Visayas; Team Bellus: Rizza Abaygar, Abigail Vivien and Mary Kei; and Thibault de Saint Victor, L’Oréal Philippines Country Manager.

L’Oréal Brandstorm 2018 2nd Runner up, Team Team Tala from De La Salle University Manila, proposed a fully digitized and interactive salon journey that can be experienced from the palm of your hands.

From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team Tala: Dominique Jalandoni, Ellysha Felizarta, and Roberto Cabrera; and Thibault de Saint Victor, L’Oréal Philippines Country Manager.

People’s Choice Award was given to Team Tala from De La Salle University by getting the highest number of votes from Facebook fans.

Team Bellus form Univerity of the Philippines Visayas also bags the Team Spirit Award for showing the greateast energy, teamwork and enthusiasm in their presentation.

Apart from being part of the National Champions, Coleen Chua of Team C^3 also wins the Best Speaker Award.

Team RegSteffiJe from University of the Philippines Diliman takes home the CSR Award – given to the team who best exhibited the most sustainable presentation reducing the environmental footprint.

Brandstorm 2018 2nd runer up, Team Tala also took home the Integrated Marketing Communicafions Award by cafting a plan that was creative, unique but still follows the brand DNA.

National Champions Team C^3 bags the Tech Innovation Award by having the most innovative idea with the use of connected technology.