Pantone already revealed their annual Color of the Year for 2018 and the internet went crazy. Say hello to Ultra Violet and goodbye to 2017’s Greenery.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
This Color of the Year is one moment in a year that provides strategic direction for the world of trend and design. It gives us the insight we need to feel confident that we are wanting products in the right color at the right time.
Barney, Ube, Violet Flower and Eggplant are the things we usually think when we hear the word Violet. The color Violet actually speaks about being bold and vibrant that serves to spark our creativity and overall optimism in our head. This pantone of the year color wasn’t chosen because it’s regal, though it resembles a majestic shade. This was chosen because of it’s originality and ingenuity.
Maybe you thought that ‘Millennial Pink’ will be the next Pantone Color but being the color of the year isn’t just about being trendy and talked about. Pantone Color of the Year is a honest reflection of what’s needed in the world today.