Let’s Embrace ‘Ultra Violet’ As The 2018 Color Of The Year

Pantone already revealed their annual Color of the Year for 2018 and the internet went crazy. Say hello to Ultra Violet and goodbye to 2017’s Greenery.

This Color of the Year is one moment in a year that provides strategic direction for the world of trend and design. It gives us the insight we need to feel confident that we are wanting products in the right color at the right time.

Barney, Ube, Violet Flower and Eggplant are the things we usually think when we hear the word Violet. The color Violet actually speaks about being bold and vibrant that serves to spark our creativity and overall optimism in our head. This pantone of the year color wasn’t chosen because it’s regal, though it resembles a majestic shade. This was chosen because of it’s originality and ingenuity.

Maybe you thought that ‘Millennial Pink’ will be the next Pantone Color but being the color of the year isn’t just about being trendy and talked about. Pantone Color of the Year is a honest reflection of what’s needed in the world today.

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