Millennial Pink has been the ‘It’ color for 2017 and still rocking 2018. Pink dominated everything from media to clothing to home decor. But the question is why exactly?

Not all pink is Millennial pink. You don’t need to live your whole life in pink to get in this trend. Here are some of our favorite millennial pink products that you need to have this 2018.

This is also called blush or delicate pink. It’s everywhere from Instagram-ready restaurants to couches, clothing and advertising for all genders. Millennial Pink is driving fashion editors up the wall.