Gigi Hadid x Maybelline Collection Takes Over Asia



Last October 2017, the number one global makeup brand, Maybelline New York, dropped one of its biggest collections to date in collaboration with none other than its very own global IT girl, Gigi Hadid. Since then, it has disrupted the global and local makeup industry with millions of girls obsessed over every product in the collection.


The three-part makeup line captured Gigi’s deeply personal and exciting life, drawing inspiration from the experiences and places dear to the Maybelline spokesmodel’s heart. The West Coast Collection revealed golden hues and shades of raving reds representing Gigi’s sunny California hometown, while the East Collection unveiled crave-worthy nude lippies and eye makeup to bring out fiercely-winged cat eyes for day-to-night looks inspired by Gigi’s second home, New York City. And then there was the Jetsetter Palette which was in a league of its own with its all-in-one palette which Gigi herself shares to have all the makeup essentials every girl would need as they travel from coast to coast.

Within barely a month of hitting our local shores, the collection has been sold out as the collaboration had Filipinas stirred up, swarming select Maybelline counters nationwide offering the limited-edition makeup collection—and it shows no signs of slowing down.

From NYC to the Philippines, Gigi x Maybelline makeup line is set to move and shake the beauty scene at one of the most dynamic cities in Asia: Tokyo, Japan. In an absolute once in a lifetime opportunity, two of our very own girls got to meet none other than the Maybelline girl behind the collection!

Alexa: I was so excited when I got my very own Gigi collection from Maybelline last year—I swatched EVERYTHING immediately! I got hooked. And now to actually meet the Maybelline girl behind this amazing collection in Tokyo? My 2018’s already made!

To top that off, our girls also had the chance to learn first-hand tips and experience lots of playing around with the products in an exclusive master class led by Gigi and her makeup guru slash Maybelline New York’s Global Makeup Artist, Erin Parsons.

Gabbi: I’m still not over it! Getting to know Gigi plus the whole team behind the makeup collection and learning from the best in the industry really made this trip one of the most unforgettable opportunities I’ve had.


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