As part of its Breast Cancer Promise, Avon Philippines kicks off its annual breast cancer awareness crusade this October called the Pink Minute Campaign with the Live, Love, Laugh Necklace, a symbolic token which aims to spread awareness and raise funds for women fighting breast cancer.
Through the Live, Love, Laugh Necklace, Avon Philippines hopes to symbolically lock out breast cancer and raise funds that will, aside from its breast cancer awareness efforts, provide healthcare assistance to more cancer patients at the Avon-Philippine General Hospital Breast Care Center.
The symbolic item which you can give to someone else as a gift — signifies a chance for another woman to continue to live, laugh, and love.
Interested customers may avail the special limited-edition item through an Avon representative or shop online at avon.com.ph for only P299.
For each purchase, P50 will go to the maintenance of the breast cancer center which provides health care and assistance to approximately 150 women a day—offering free breast health guidance, consultation, and check-ups.
The fundraising initiative is a part of the company’s Pink Minute Campaign, which aims to spread the message that early detection is the best chance of survival and encourages women to make the breast self-exam a habit.
Avon Philippines continues its long-time efforts to promote breast cancer awareness in the country by holding various initiatives and events in line with its crusade this October.