After months of being online-based, Anne Curtis’ has finally opened the first store of her local make-up brand, blk Cosmetics. The self-confessed makeup lover is out to change the local beauty game – celebrating Uncomplicated beauty with Filipinas nationwide.

“Blk is a reflection of Anne’s beauty philosophy—that less is more, and that beauty should be made easy,” explanation given by Jacqe Yuengtian Gutierrez, Anne’s partner with this new endeavor. With the actress’ busy life, she opt to apply simple makeup that enhances her facial features. With just few products for the face, eyes, and lips, Filipinas were so excited to know that a physical store could now be visited for shopping.

Their cinema-inspired boutique is located at 1/L Trinoma Mall wherein ladies could purchase the latest beauty essentials from blk cosmetics! The pink-and-black booths have that retro vibe in them wherein customers can try on makeup in front of mirrors that look like they were taken out of a movie star’s dressing room. The checkout counter is made to look like a ticket booth at a movie house which gives you an ultimate classic cinema feels.

Fans, makeup enthusiasts, and ladies of all ages were seen during the store launching that happened last March 24. Despite the young age of the brand, because of the advocacy behind it and the popularity of the owner herself, blk cosmetics is slowly making its way in being one of the go-to local brands of Filipinas out there. Price range would be from Php250 – Php500, which is undeniably cheaper and affordable for every girl’s kikay kits.

Girls are going crazy with blk products. We dare you to be beautiful using their simple and easy-to-use products. Who said being pretty needs to be complicated, right? Join Anne in empowering women with confidence that make-up brings.