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10. Laneige

Having been founded in 1945, Laneige is the brainchild of Korean skincare giant Amorepacific, the same brilliant minds behind Innisfree, Etude House, and Annic Goutal to name a few. Laneige is French for “the snow”, staying true to the brand’s promise of vibrant, bright, and dewy skin.

Laneige believes that the answer to literally every skin ailment is water. This explains the brand’s stalwart commitment to harnessing the power of water. Laneige believes that with something as simple as the element of water, everyone can achieve radiant, youthful skin—without the hefty price tag.

PHOTO CREDIT: instagram.com/cosrx_korea

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